I. Construction, Innovation, Reconstruction
Reconstruction of historical buildings and their adaptations for museum activities, issue of museum exhibition rooms in the ancient monuments, hidden difficulties, historical buildings versus new construction, barrier removing, new exhibition rooms and their properties, museum modern architecture and present trends, museum building and its surroundings.

II. Expositions, Exhibitions, Presentations
Presentation activities of museum, modern forms of exhibition presentation, non-traditional instruments of museum collection exhibiting, latest trends in museum/visitor communication, museum exhibition as special form of visualized message of collections, museum organization of exhibitions of the future and using of modern technologies.

III. Marketing, Public Relations, Lobbing in Non-profit Sphere
Compact system of promotion and popularization of the museum as a whole; marketing of the museum and work with public, lobbing as the public relations tool, lobbing and importance of the personal contact, level of proportionality of lobbing in culture, museum communication and museum affecting the public.

IV. Economy and Culture
Management for the 21st century from the point of view of museum work, development of cultural resources and cultural capital, culture financing, sponsorship and patronage, importance of culture for economy, culture as the competitive advantage.

V. Digitalization and Protection of Movable Cultural Heritage
New possibilities of cultural heritage interpretation, use of information technologies as the effective marketing tool for the museum collection presentation, digitalization of collections and the museum function, digitalized record versus real collection object, virtual reality – limits and possibilities, changes in manner of perception of the present population.

 

Five conference blocks with papers and panel discussion. Poster presentations.

Interested persons may register for having presentation with the contribution to the extent maximally of 20 min. We would hereby like to ask the speakers to deliver the title of their paper, brief theses and curriculum vitae within the 1st circular. We would like to notify that it is necessary to present the printed text of the contribution for the needs of translators at the latest before the conference opening. The organizers reserve the right to shorten the time period for the contribution presenting. The detailed program with organizational instructions will be sent to the participants after the deadline of the 2nd circular.