17th February 2009, Tuesday 

9:00 a.m. - 10:30 a.m. Foyer of the National Museum: Registration of conference participants 
10:30 a.m. - 11:00 a.m. Pantheon of the National Museum: Conference opening ceremony   
Welcome under the roof of the National Museum   
Michal Lukeš, general director of the National Museum         
Opening speeches of representatives of the conference main organizers:  
Tomáš Wiesner, Ministry of Culture of the Czech Republic, Department of Movable Heritage, Museums and Galleries   
Eva Dittertová, Czech Association of Museums and Galleries
Zuzana Strnadová, Czech ICOM Committee     
11:00 a.m. - 1:00 p.m.   Block I: Construction, Innovation, Reconstruction – part I  (Moderator: Eva Dittertová) 
11:00 a.m. - 11:20 a.m. Transformation of National Museum of American History (Brent Glass, Smithsonian Institution – National Museum of American History, Washington DC)
11:20 a.m. - 11:40 a.m. New National Museum (Michal Lukeš, National Museum, Prague) 
11:40 a.m. - 12:00 noon The Innovation of the Byzantine and Christian Museum in Athens (Dimitrios Konstantios, Byzantine & Christian Museum, Athens) 
12:00 noon - 12:20 p.m. “Prague Museum Mountain”. Reconstruction of National Technical Museum  (Horymír Kubíček, National Technical Museum, Prague) 
12:20 p.m. - 12:40 p.m. New museum architecture in Poland. Western versus local trends (Katarzyna Jagodzińska, International Cultural Centre in Krakow)
12:40 p.m. - 1:00 p.m. Supplementary papers and discussion 
1:00 p.m. - 2:00 p.m.  Lunch break 
2:00 p.m. - 3:40p.m.   Block I: Construction, Innovation, Reconstruction – part II  (Moderator: Michal Lukeš) 
2:00 p.m. - 2:20 p.m.  More Space for Collections! Chance for Museum of Decorative Arts (Helena Koenigsmarková, Museum of Decorative Arts in Prague)   
2:20 p.m. - 2:40 p.m. Work with Public during Reconstruction versus Struggle for Keeping “a Place in the Sun”  (Hana Dvořáková, Moravian Museum, Brno)
2:40 p.m. - 3:00 p.m.  “Report on Obtaining the Border in South Moravia” Reconstruction and making MJ-S 3 Garden infantry log cabin  in Šatov accessible  (Roman Řezníček, Technical Museum in Brno) 
3:00 p.m. - 3:20p.m. Moravian Cartographic Center in Velké Opatovice   (Přemysl Reibl, National Museum of Agriculture Prague)
3:20 p.m. - 3:40 p.m.  Supplementary papers and final discussion regarding block I 
3:40 p.m. - 4:00 p.m. Coffee break 
4:00 p.m. - 6:00 p.m.  Block II: Expositions, Exhibitions, Presentations – part I (Moderator: Aleš Knížek)
4:00 p.m. - 4:30 p.m.  Exposition as Means of Museum Communication   (Jan Dolák, UNESCO Chair, Faculty of Arts of the Masaryk University in Brno)
4:30 p.m. - 4:40 p.m.  From Curator to Author   (Pavel Douša, National Museum, Prague) 
4:40 p.m. - 5:00 p.m.  “Entartete Gedanken“   (Milan Knížák, National Gallery in Prague) 
5:00 p.m. - 5:20 p.m. The Management of a Collection: The case of manuscripts and works on paper collection of the Byzantine and Christian Museum  (Anastazia Lazaridou, Byzantine & Christian Museum, Athens) 
5:20 p.m. - 5:40 p.m. Multimedia Exhibition, “The Battle of the Three Emperors. Slavkov / Austerlitz 1805" in the Cairn of Peace at the Slavkov Battlefield   (Jaromír Hanák, Museum of Brno Region, Předklášteří)    
5:40 p.m. - 6:00 p.m.  Supplementary papers and final discussion concerning 1st day of the conference 
6:00 p.m.  Closing of the 1st day of the conference 

18th February 2009, Wednesday 

9:00 a.m. - 10:30 a.m.   Block II: Expositions, Exhibitions, Presentations – part II  (Moderator: Irena Chovančíková) 
9:00 a.m. - 9:20 a.m.  Salzburg Museum – Information and Entertainment at the Same Time  (Peter Husty, Salzburg Museum) 
9:20 a.m. - 9:40 a.m.  New Expositions of the National Museum of Agriculture   (Zdeněk Novák, National Museum of Agriculture Prague) 
9:40 a.m. - 10:00 a.m. The Castle Museum in Linz on Its Way to “Universal Museum”  (Renate Goebl, Project Culture & Education, Vienna) 
10:00 a.m. - 10:20 a.m.  Archaeological Museum of Thessaloniki: New Exhibitions - New Expectations    (Polyxeni Adam-Veleni, Archaeological Museum of Thessaloniki)   
10:20 a.m. - 10:30 a.m.  Supplementary papers and discussion 
10:30 a.m. - 10:50 a.m.  Coffee break 
10:50 a.m. - 1:00 p.m.   Block II: Expositions, Exhibitions, Presentations – part III  (Moderator: Pavel Ciprian) 
10:50 a.m. - 11:10 a.m.  Archaeological Museum of Thessaloniki: Modernisation and Inovation  (Christina Zarkada-Pistioli, Archaeological Museum of Thessaloniki)
11:10 a.m. - 11:30 a.m.  New Exhibitions of Ethnographic Museum in Graz: Permanent Development of Permanent Exhibition   (Roswitha Orac-Stipperger, Landesmuseum Joanneum, Graz) 
11:30 a.m. - 11:50 a.m.  Role of Work of Arts in Exposition of Museum of Sports and Tourism in Warsaw    (Karol Tarasiewitz-Mrowinski and Danuta Grabowska, Museum of Sports and Tourism,Warsaw) 
11:50 a.m. - 12:10 p.m.  Room for company presentation 
12:10 p.m. - 12:30 p.m. Supplementary papers and final discussion regarding block II 
12:30 p.m. - 1:30 p.m.  Lunch break 
1:30 p.m. - 3:00 p.m.   Block III: Marketing, Public Relations, Lobbing in Non-profit Sphere  (Moderator: Helena Koenigsmarková) 
1:30 p.m. - 2:00 p.m. Art marketing – Strategic Challenge: Customer Orientationed Museum  (Radka Johnová, Higher Professional School of Information Services and University of Economics, Prague) 
2:00 p.m. - 2:30 p.m.  Museum Marketing Communication and Loyal Audience  (Jitka Černá, University of Economics in Prague – Faculty of Business Administration, Marketing Department) 
2:30 p.m. - 2:50 p.m.  On The Way to the Castle of Light: Implementation of the National Library of Latvia Project  (Andris Vilks, National Library of Latvia) 
2:50 p.m. - 3:00 p.m.  From “Primarily Scientific” Institute to Modern National Museum  Slovak  (Peter Maráky, Slovak National Museum, Bratislava)    
3:00 p.m. - 3:15 p.m. Museum Communications: Continuity, Change, Creative Partnerships  (Cathryn Keller Glass, Smithsonian Institution – National Museum of American History, Washington DC) 
3:15 p.m. - 3:30 p.m.  Supplementary papers and final discussion regarding block  III 
3:30 p.m. - 3:50 p.m. Coffee break 
3:50 p.m. - 5:00 p.m.   Block IV: Economy and Culture – part I  (Moderator: Zuzana Strnadová) 
3:50 p.m. - 4:10 p.m.  Culture Economic Potential    (Marta Smolíková, ProCulture – research, information and educational center for art and culture)  
4:10 p.m. - 4:30 p.m.  Organization and Reorganization of Museums in France. Seven Years after Origin of Law for Musées de France  (Michel van Präet, Directorate general of French Museums and French ICOM Committee, Paris) 
4:30 p.m. - 4:50 p.m.  Financing Visual Art: Perspective of the Percent for Art Scheme   (Andrej Smrekar, Slovene ICOM Committee, Ljubljana) 
4:50 p.m. - 5:00 p.m.  Supplementary papers and final discussion concerning 2st day of the conference  
5:00 p.m.   Closing of the conference part of the 2nd meeting day 
5:00 p.m. - 6:00 p.m.  Free tour of the exhibition called “Republic” in the main building of the National Museum, 1st floor 
7:00 p.m. - 8:00 p.m.  Free tour of the exhibition of the National Museum – Czech Museum of Music “Man, Instrument, Music” and exhibition “Joseph Haydn” 
8:00 p.m.   Formal meeting of conference participants – concert and bash, National Museum – Czech Museum of Music 

19th February 2009, Thursday 
9:00 a.m. - 10:30 a.m.   Block IV: Economy and Culture – part II   (Moderator: Vlastimil Vykydal) 
9:00 a.m. - 9:20 a.m. National Museum as Allowance Organization and Its Financing. Marketing in the National Museum Service  (Marika Bártová, National Museum, Prague) 
9:20 a.m. - 9:40 a.m.  Financing of Museums and Galleries in National Economy Context   (Štefan Friča, Technical Museum of Brno) 
9:40 a.m. - 9:55 a.m.  What price museum collections have and how much they cost us   (Jiří Žalman, Ministry of Culture of the Czech Republic, Department of Movable Heritage, Museums and Galleries) 
9:55 a.m. - 10:10 a.m.  Supplementary papers and final discussion regarding block  IV 
10:10 a.m. - 10:30 a.m.  Coffee break 
10:30 a.m. - 13:00 a.m.   Block V: Digitalization and Protection of Movable Cultural Heritage (Moderator: Adolf Knoll) 
10:30 a.m. - 10:50 a.m.  Europeana, Wunderkammer of tomorrow    (Jill Cousins, The European Library and EDL Foundation) 
10:50 a.m. - 11:10 a.m.  Standards Related to the Long Term Preservation and Digitisation of Audiovisual Material  (Nadja Wallaszkovits, Phonogrammarchiv - Austrian Academy of Sciences) 
11:10 a.m. - 11:30 a.m.  ENRICH Project: Building European Digital Library of Manuscripts   (Adolf Knoll, National Library of the Czech Republic, Prague) 
11:30 a.m. - 11:50 a.m.  Digitalization of Langweil’s model of Prague   (Zuzana Strnadová, Museum of the Capital of Prague and Jan Buriánek, Visual Connection, a.s) 
11:50 a.m. - 12:10 a.m.  Online Collections of Czech Museum of Fine Arts in Prague  (Vladimíra Mazačová, Czech Museum of Fine Arts, Prague)
12:10 p.m. -12:30 p.m.  National Authorities Files – The Way to Cooperation of Archives, Museums and Libraries  (David Cigánek, Moravian Museum – Methodological Centre for Information Technologies in Museology) 
12:30 p.m. - 1:00 p.m. Final discussion and supplementary papers  
1:00 p.m.  Closing ceremony of the Museum and Change III conference